A friend owns the Santa Lucia Guest House in St Lucia, Just because I like him and have hopes of being invited to spend some time in St Lucia for free ;) I thought I'd look at his web sites SEO. The website is a Wordpress website, using the All in One SEO plugin to supply SEO readiness.
These free reports are limited in scope, I try not to spend more than half an hour on each of them, We look at the basics and a little technical search engine optimisation. The objective of these reports is to see where and if your web presence needs help.
SEO analysis report for Santa Lucia Guest House, St Lucia
A quick look at the website for Santa Lucia Guest House, St Lucia tells us the following. The web site has 4 pages indexed by Google, 6 indexed by Bing, The accommodation page is repeated with two different URL's and DuckDuckGo has the same results as Bing.
A look at the results from the search engines allows us a peak at the title tag usage and metadescription usage. On the Santa Lucia Guest House website this could be improved. Each is different but not at all compelling. They could be improved.
SEO analysis robots.txt
The robots.txt file is the first stop the search engine spiders make when visiting a site. They are looking to see where they can go on a website, your site may have areas you don't want to have crawled and indexed, this is the place to put those, You also need to tell the bots where your sitemap is.
The robots.txt file is well set up on this web site. It's the first one I have seen this week.
SEO analysis Santa Lucia Guest House, St Lucia
A sitemap is important to the bots and spiders that crawl your website to index it. It allows you to tell them exactly what is n the website and they don't need to find the pages by using links from other pages. I have seen web sites where whole sections were not crawled because the navigation, though being easy to understand and use by humans, did not have the same effect on Google bot.
The site does have a sitemap. The sitemap lists the 4 pages indexed by Google.
Google Analytics on the Santa Lucia Guest House website
Google analytics allows you to understand where your visitors come from, whether you are getting any at all. Knowledge is power and the only way to improve your web sites footprint is to know what is working and what is not. Along with analytics there is the search console to help you make decisions about the efficacy of your website.
The site does not use Google Analytics.
Does the site make optimum use of URLs?
In a study of over 2 million keywords it was found that a shorter URL will rank better than long ones. The optimal length of a URL is approximately 12 characters. Descriptive URLs rank better than non descriptive ones, st-lucia-accommodation.html is better than accommodation.html. A descriptive URL has the added benefit of using your keywords.
This site makes no use of descriptive urls.
Search engine optimised title tags and meta descriptions on the Santa Lucia Guest House web site
Title tags and meta descriptions are used on the Search Engine Results Pages, to tell the searcher what the web page is about. They should be unique to each page on a web site, Having great titles and descriptions makes your SERPs results more clickable.
The title and meta descriptions on the Santa Lucia Guest House website are not optimal and can be improved.
Search engine optimisation of content for Santa Lucia Guest House
The average page in the first ten positions on Google has 1890 words, Great content make it easier to get great rankings. This is the single most important factor as far as we are concerned. If you have good content, that's a battle won already.
Usage of headers, alt tags and easy to read paragraphs is very important in crafting great content.
From our brief analysis of the Santa Lucia Guest House web site, our opinion is that the content can be improved.
Santa Lucia Guest House and website navigation
The navigation needs to be easy to understand for humans, too many web sites have difficult navigation and navigation that cannot be crawled effectively.
Navigation is uncomplicated enough for humans and can easily be crawled by the search bots.
Schema tagging or Semantic web
Schema tagging are machine readable tags that allow instructions to the search engines, making it simpler to index. It can also be very important in local SEO. Schema tags include map co-ordinates, opening hours, the business address and more. These tags can make the job of the search engines indexing your web pages simpler and will improve your rankings.
This website has no Schema markup
Technical SEO Santa Lucia Guest House
Unlike basic SEO technical optimisation has more to with technical aspects of web development. We are unable to check every aspect of the technical side of a web site, the few things we do emphasise her are very important.
Is the Santa Lucia Guest House website mobile ready
Google has a policy of mobile first because more than 50% of all searches are done on mobile devices like smart phones and tablets. If your website is not mobile ready your website is at an immediate disadvantage. Many websites will work on mobile browsers like Chrome but fail on the native browsers on phones.
We checked the mobile readiness of the Santa Lucia Guest House website and found that the web design worked well on Chrome for mobiles, On the simulator it had a 5 loading issues all related to scripting and third party widgets being disallowed in the Robots.txt file, no problems here.
Does the site specify canonical URLs
On many websites the content is accessible from multiple URLs, this is especially true of Content Management Systems like Wordpress and Joomla. A website that specifies which address to use for every page will do better in the rankings.
The Santa Lucia Guest House website effectively uses canonical instruction.
Fast web sites get better results
The average wait time that is acceptable for a internet user is around 2 seconds, before they will start hitting the back key, By the 4 second mark 50% of all internet users have left the site. Speed testing is done from international websites so there will be a nett gain in speed for local searchers if your website is hosted locally on a fast server.
There are three main aspects of speeding up a website, the hosting, the overhead and images. The speed test shows us that this site completes loading in 3.1s. The size of the index page and all components is 3.44MB
Looking at the site, The overhead is very high at 3.44MB for a single page. These components include images, scripts, and code.
The images on this website are badly optimised and in the best case can be improved by 2% and in the worst case by 59%
Is the santalucia.co.za website using SSL?
SSL or secure sites are starting to get better results than non secure ones. This site has no problem with the SSL function. It redirects perfectly .
Local SEO and the Santa Lucia Guest House website
A brief look at the local SEO is checking a few keywords randomly selected from the site and checking results based on a local search. I check to see if the web site ranks on the first two pages for any local searches. I also check the map results to see where Santa Lucia Guest House appears* appears.
I searched for "St Lucia Guest House ", "St Lucia accommodation ", "St Lucia bed and breakfast " and the website appeared for in the page 1 results for the guest house and bed and breakfast searches. I found a page 3 result on the accommodation.
From the snack pack we can tell that this is an extremely competitive niche.
Recommendations by Pretoria SEO company, Pretoria web design
Phillip, I recommend taking the following steps. The goal would be to increase the position on the accommodation and bed and breakfast searches, It would also be good to add other tourism related keywords increasing the visitors you get searching for information about the wetlands, the lagoon and estuary and the park. I'd include stuff about game fishing and diving as well. You know better who your guests are, but I'd look into the activities that would interest them like bird watching and sunset cruises.
1. Tweak the title tags and meta descriptions for a start.
2. Sign up for Google analytics and Search Console to track what is happening on your website
3. Next add Schema markup to the website.
4. Add a blog an write 20 articles about the local area, what to do, when is the best time to see.
5. Optimise images. The website is not very slow but could do with shaving a second off the load time.
6. Expand the current content a little.
Should you want us to do a report on your website, click here
, it's free.
Santa Lucia Guest House
See more blogs by tag
SEO report, Santa Lucia Guest House,