These free reports are limited in scope, I try not to spend more than half an hour on each of them, We look at the basics and a little technical search engine optimisation. The objective of these reports is to see where and if your web presence needs help.
SEO analysis report for Ant Plumbers Centurion
A quick look at the website for Ant Plumbers tells us the following. The web site has 18 pages indexed by Google, 6 indexed by Bing and 6 indexed by DuckDuckGo. When visiting the website you will find no indication that any of these pages exist. The site is a Wordpress website ising YoastSEO for Search Engine Optimisation.
A look at the results from the search engines allows us a peak at the title tag usage and metadescription usage. On the Ant Plumbers website this is reasonably well used but the fact that the site cannot be crawled efficiently is a problem.
SEO analysis robots.txt
The robots.txt file is the first stop the search engine spiders make when visiting a site. They are looking to see where they can go on a website, your site may have areas you don't want to have crawled and indexed, this is the place to put those, You also need to tell the bots where your sitemap is.
The site has a robots.txt file, it links the sitemap correctly, but I am not sure why you would want to allow the crawling of an admin function.
SEO analysis Ant Plumbers Centurion
A sitemap is important to the bots and spiders that crawl your website to index it. It allows you to tell them exactly what is n the website and they don't need to find the pages by using links from other pages. I have seen web sites where whole sections were not crawled because the navigation, though being easy to understand and use by humans, did not have the same effect on Google bot.
The site does have a sitemap. The sitemap has 3 pages and lists 7 pages to index including a mail poet subscriptions page.
Google Analytics on the Ant Plumbers website
Google analytics allows you to understand where your visitors come from, whether you are getting any at all. Knowledge is power and the only way to improve your web sites footprint is to know what is working and what is not. Along with analytics there is the search console to help you make decisions about the efficacy of your website.
The site does makes use Google Analytics.
Does the site make optimum use of URLs?
In a study of over 2 million keywords it was found that a shorter URL will rank better than long ones. The optimal length of a URL is approximately 12 characters. Descriptive URLs rank better than non descriptive ones, civil-engineering-pretoria.html is better than services.html. A descriptive URL has the added benefit of using your keywords.
This site makes limited use of descriptive urls.
search engine optimised title tags and meta descriptions on the Ant Plumbers web site
Title tags and meta descriptions are used on the Search Engine Results Pages, to tell the searcher what the web page is about. They should be unique to each page on a web site, Having great titles and descriptions makes your SERPs results more clickable.
The title and meta description usage on the Ant Plumbers website are better than many, yet can be improved.
Search engine optimisation of content for Ant Plumbers
The average page in the first ten positions on Google has 1890 words, Great content make it easier to get great rankings. This is the single most important factor as far as we are concerned. If you have good content, that's a battle won already.
Usage of headers, alt tags and easy to read paragraphs is very important in crafting great content.
From our brief analysis of the Ant Plumbers web site, our opinion is that the content can be improved.
Ant Plumbers and website navigation
The navigation needs to be easy to understand for humans, too many web sites have difficult navigation and navigation that cannot be crawled effectively.
There is no navigation to parts of the web site at all.
Schema tagging or Semantic web
Schema tagging are machine readable tags that allow instructions to the search engines, making it simpler to index. It can also be very important in local SEO. Schema tags include map co-ordinates, opening hours, the business address and more. These tags can make the job of the search engines indexing your web pages simpler and will improve your rankings.
No schema mark up is used on the site
Technical SEO Ant Plumbers Pretoria
Unlike basic SEO technical optimisation has more to with technical aspects of web development. We are unable to check every aspect of the technical side of a web site we don't have admin access to, the few things we do emphasise her are very important.
Is the Ant Plumbers website mobile ready
Google has a policy of mobile first because more than 50% of all searches are done on mobile devices like smart phones and tablets. If your website is not mobile ready your website is at an immediate disadvantage. Many websites will work on mobile browsers like Chrome but fail on the native browsers on phones.
We checked the mobile readiness of the Ant Plumbers website and found that the web design worked well on Chrome for mobiles, On the simulator it had a few issues. 5 resources could not be loaded, but the site was considered mobile friendly.
Does the site specify canonical URLs
On many websites the content is accessible from multiple URLs, this is especially true of Content Management Systems like Wordpress and Joomla. A website that specifies which address to use for every page will do better in the rankings.
The Ant Plumbers website does use canonical instruction.
Fast web sites get better results
The average wait time that is acceptable for a internet user is around 2 seconds, before they will start hitting the back key, By the 4 second mark 50% of all internet users have left the site. Speed testing is done from international websites so there will be a nett gain in speed for local searchers if your website is hosted locally on a fast server.
There are three main aspects of speeding up a website, the hosting, the overhead and images. The speed test shows us that this site completes loading in 4.1s. The size of the site is 580KB.
Looking at the site, The overhead is very good. These components include images, scripts, and code.
The images on this website are well optimised.
Is the Ant Plumbers website using SSL?
SSL or secure sites are starting to get better results than non secure ones. This site is using SSL effectively.
Local SEO and the Ant Plumbers website
A brief look at the local SEO is checking a few keywords randomly selected from the site and checking results based on a local search. I check to see if the web site ranks on the first two pages for any local searches. I also check the map results to see where Ant Plumbers appears.
I searched for "Pretoria Plumbers", "Centurion Plumbers", "Plumbing company Pretoria East " and the website was not found on the first three pages of Google.
The company does not appear for these terms on the map snack pack, but can be found in more places.
Recommendations by Pretoria SEO company, Pretoria web design
This web site has much going for it, but can do with some work. We recommend taking the following steps. Here are 5 things you can do to improve your Search engine positioning.
1. Sort out the navigation.
2. Add more blogs like the drain unblocking one, but do some keyword research before you start.
3. Make a concerted effort with your local optimisation.
4. Add Schema mark Up.
5. Tweak content.
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